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We figured out a way to communicate the offerings and the benefits of a prestigious private Business Club to the right audience to draw more prospects

Challenges

“It’s very lonely at the top for accomplished women”

The phrase above summarised the major challenge for both GAIA Africa and D’Mastermind.

We had to figure out a way to communicate the offerings and benefits of a prestigious private Business Club to the right audience to draw more prospects in.

To comprehensively enhance GAIA’s brand positioning and communications; by crafting & implementing a Growth Strategy, and creatively enabling, empowering, and equipping the team with the strategic brand, communications, and operational skills and processes.

Solutions

We created streams of engagement viz Growth Strategy and Brand and Comms Strategy, after which we defined the purpose, targets, and deliverables of each stream.

We laid out the ideal customer experience scheme and summed up our entire process with what the ideal project management approach should be.

Key Benefits

We refined GAIA Africa’s approach to digital comms and repositioned the brand to fit its core of existence.

An added benefit of working with the D’Mastermind team? We take the extra step to ensure that our clients are well equipped with the necessary skills to carry on with or without us.

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