Challenges
For a woman that held such a prestigious position, her stories (both past and present) weren’t being told as should be.
We needed to creatively and effectively promote her brand persona and social media presence, without taking away who she is and the people’s perception about her.
Solutions
We first understood what she represents and then educated her on the features and benefits of creating, managing, and promoting her personal brand.
We audited her current online status, juxtaposed with leading female personal brands in prestigious fields.