Mrs. Onakomaiya was and is involved in a lot of activities, she is also the face of her company. However, she had not leveraged the power of social media and its array of tools to showcase her wins, especially to her fans. There was a gap between her story and how it got to her audience.
We also needed to uplift a long-existing brand, bringing it up to speed with the use of digital in business, thereby establishing an online presence, growth, and brand strategy.
What do you do when a client is uncertain about the benefits of your services? A conservative client? You educate them from the basics.
We began by engaging Mrs. Onakomaiya in bits.
The importance of Personal Branding at such a time is even more highlighted than ever. We defined her brand message by collecting data about her audience from her already existing social media pages, then we determined her online reputation, which was low at the time.
We have since boosted her engagements and followership by creating a content plan that matched her busy calendar and publishing carousel posts, static posts, and articles that passed the right message about her brand and her company.