Enabling YOMI JEMIBEWON
Yomi Jemibewon is a private equity investor and the Founding Partner & Head of Principal Investments, Cardinal Stone Ltd.
Risk and Return was birthed out of a realization that his experience wasn’t alien to other Nigerians home and abroad, who were trying to make a similar move.
We defined 3 key parameters to help position Yomi and his message. We defined the ‘What’, ‘How’, and the ‘Why’.
We developed a brand positioning strategy to differentiate him from other Authors, and effectively drafted high level integrated marketing and Public Relations Strategies to pass his message across to his target audience.
We defined his brand’s mission and vision statement, as a person who through his book, provides his target audience with real life, relatable & memorable stories that will change their perspective, inspire and help them fulfil their life’s purpose and vision
We explored key partnerships and channels to promote this book and the results were outstanding.