Torlowei is one of Africa’s foremost haute couture brands, crafting only the purest, richest and most unique textiles and accessories available, from the softest cotton mousselines from Switzerland to the richly woven silk douppioni straight from the looms in India and the intricately hand-dyed batiks found in Nigeria.
The Enabling Process
Our execution was guided by a pre-launch, launch and post-launch publicity plan using 3 key pillars.
Reach > Engagement > Conversion.
We started with driving awareness for the brand and launch event through; social media sponsored ads, influencer use and email marketing.
We defined and engaged our target audience with captivating fashion pieces and unique messages to drive top mind awareness about the exquisite launch event.
This translated to great engagement and positive feedback online, further strengthening the brand’s position.