Challenges
How do you drive the adoption of a predominantly female-visited platform?
What would constitute a great marketing launch plan and what strategies should be adopted pre, during, and post-launch?
Our task was to develop a marketing launch plan to drive trial and adoption of the SIFuse platform.
We ran an overview of already existing digital assets. Our insights led us to craft a working strategy in preparation for the next phase – market launch.
Solutions
Easy.
Develop a winning aspiration that cuts across all digital activities and ascertain your digital playing fields.
We first understood what winning will look like for SiFuse. We were then able to determine what digital fields to execute our launch strategy in.
Our launch strategy involved matching the attract – educate – engage – convert stage with SiFuse’s winning capabilities.
Our execution worked in tandem with each stage, thereby resurging SiFuse Africa.
