Adela’s Flowers needed to migrate from a manual process of customer and order management to a digital process. Adela’s Flowers needed an e-Commerce website to make things happen!
We created the ideal user journey for different buyer personas. We infused this in the website maps, ensuring that each page showcased all elements that should be seen by the buyer.
Our intention was to make the new website become a direct sales path by allowing customers to conclude 90% of their transactions on it.